If the documentation from my gallery show has left you wanting to read up on the national movement towards kid’s media-awareness and critical media consumption, look no further! I will be posting updates with my favorite resources and info sites regularly. There is some incredible work being done in this field, and it seems to be growing larger every day!
Check out the Campaign for a Commercial Free Childhood Marketing Facts Sheet (PDF), for a (semi-out-of-date-but-still-informative) straight forward picture of how much is spent on children’s advertising and how deeply marketing influences a child’s life.
Media Smart UK is an initiative supported by RAC (Responsible Advertising and Children) that promotes media-literacy through online games for kids and educational programming for teachers and parents.
“Launched in November 2002, Media Smart® was designed for primary school children aged 6-11 years old and is the first UK media literacy programme to run inside the classroom and the home using broadcast and written educational materials. The materials are developed by independent media literacy experts. Advertisers pay for the materials, advertising agencies create the broadcast creative pro bono and the media give the airtime to promote the initiative. The European Commission’s Directorate General for Education and Culture is represented on Media Smart’s Steering Committee. “
Though this program has been launched in Belgium, the Netherlands, Sweden, Finland, Hungary, Portugal, and Germany, it hasn’t been on the radar in the US.