Media literacy is the foundation of my work with children’s media, but I rarely get a chance to focus on what media literacy actually does for a child. One of my favorite media educators, Antonio López, runs a site called World Bridger Media, and offers resources for youth in media production, Latino culture and culturally specific marketing, and other topics under the wide umbrella of media literacy. His interpretations and discussion of media literacy are some of the most effective and articulate.
“Keep in mind that media construct realities. As long as you live in a corporate dream world, you are living in someone else’s future, one that doesn’t necessarily represent your aspirations or needs. Reclaim the present; take control of the reality of your consciousness. Be media savvy, be media literate!”
López’s approach to workshop education is very direct and comprehensive. Check out his worksheet on advertising hooks and the tricks used by marketing here (PDF).