Gallery Show- Branded at Birth; Featuring Mega Baby in Paradise

BRANDED AT BIRTH; FEATURING MEGA BABY IN PARADISE

Branded at Birth

We are branded as consumers from birth. Companies hope that if they can get you to start using their products as early as day one, you will become incredibly familiar with their brand and will remain loyal to them throughout your life. Advertisers want to hook people “ from cradle to grave”. While Mega Baby models the for-baby products made by companies with corresponding adult brands, her white picket paradise represents the foundation for a marketing mainstay that is sold nation-wide: the American Dream- now for sale. 

Mega BabyPeople in Branded at Birth

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Gallery Show- Brand New You!


BRAND NEW YOU:

Action figures and fashion dolls are marketed to children with an open invitation to “see yourself” in the toy. If all goes according to the marketing plan, young people will identify with the doll in the box, and will develop a sense of attachment and connection to the toy because of this identification. Now it’s your turn to really see yourself in the toy box! Become the real, brand new you!

Brand New You



Step 1: Could your outfit use an accessory? Look through the accessory trunk! 

People using Brand New You! Accessories

People using Brand New You! Accessories

Step 2:  Go into the box through the back entrance.

Step 3- Take a good look at yourself! This is, essentially, what marketing agents hope kids see when they look into toy boxes- representations of themselves. Will any person actually look like a Barbie Doll or an action figure? Do dolls and action figures have personalities? Creativity? Imagination? No, but you do! You’re YOU! 

People in Brand New You!

Step 4- After getting a chance to see the Brand New You, use the words in the baskets to describe your Brand New You identity. Try sticking them on the walls to organize your ad campaign. How would you represent your Brand New You if you were being sold in toy stores all over the world? Take some time to test out your catch phrase. 


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Gallery Show-NESTING

NESTING:

Nesting

A bird feathers her nest with found items that seem sturdy, resilient, and safe. The odds and ends that make up the nest of a bird become a whole piece; a home. Humans often have a similar relationship to their accumulated items. This nest has been feathered with items that, when looked at separately, may not be so strange. Together, they represent the enormous amount of “stuff” that is branded and consumed by the masses.  

People Nesting

People Nesting

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Gallery Show-Artist Statement

ARTIST’S STATEMENT:

We consume and are branded as consumers from the moment we come into the world. Children are the target audience of an enormous amount of advertisement, and those creating the advertisements are completely driven to influence and dominate a child’s choices and desires. Though the books, movies, television programs and product lines may be intended for children, adults are instrumental in how children receive, confront, and consider media.

These interactive sculptural installations illustrate and communicate the all-pervasive force of marketing tactics by taking marketing ploys out of context, thereby making the familiar and everyday advertisement unfamiliar and strange. The pieces are both physically and conceptually approachable so that many levels of appreciation and understanding can occur. Because I’m trying to re-appropriate images and themes found in existing advertisement, the materials used in these sculptures are mainly found, recycled, or donated.

This exhibit is designed under the impression that adults often separate themselves from Children’s Media. My hope is that the pieces in this gallery will inspire the opportunity for dialogue between adults/parents/teachers/caretakers and the young people for whom the media has been created. 

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